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The idea is that users, after exhausting their daily swipes every day for a few weeks or months, will get discouraged and shell out for premium features that boost their chances of finding a match.īumble has two subscription tiers: Bumble Boost which costs $7.99/week (the price drops to $8/month when you buy six months) and Bumble Premium, which will run you $17.99/week ($22/month when you buy three).
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Bumble has an unspecified daily limit that seems to be between 30-50. Tinder gives non-paying users around 25 swipes per day.
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Turning free users into paying subscribers is at the core of the business of dating apps. How exactly does Whitney Wolfe get paid? You probably know dating app’s paid subscription plans are part of the answer, since it’s free to make a profile on nearly every dating app. But there are still questions about how these apps actually turn swipes into cold hard cash. Tinder consistently ranks in the top 10 biggest-grossing apps each month, while Bumble broke into the top 10 several times last year.
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Tinder, Bumble and Hinge recorded surges in swiping over the past year, a 12% jump in usage for the top eight dating apps combined. There’s no question that dating apps have become cash cows. Match also brought in revenue of $2.4 billion in 2020 alone, with Tinder accounting for $1.4 billion of that figure. The valuation of gay dating app Grindr, now worth $620 million, has quadrupled in the last four years. Meanwhile, has become a $45 billion company as the operator of Tinder, Hinge, Match, OKCupid and Plenty of Fish. By the time the market closed, founder and CEO Whitney Wolfe was a billionaire (the youngest self-made one in history, if you don’t count Kylie Jenner and still believe in the term “self-made”). Its share price soared 60% the day the dating app went public on February 10.